Night of Champions 2014: 5 reasons why Brock Lesnar should retain his title

#1 To attract new fans for the Network

Cena is a big superstar in the professional wresting circle. In fact, he might even be the most popular wrestler. Lesnar on the other hand is someone who broke the walls of the wrestling business and found success elsewhere.
When the name John Cena is said to anyone apart from the regular wrestling fans, one of the most common reactions would be revolving around how professional wrestling is fake.
On the other hand, these same fans know Lesnar as a legitimate fighter. He had record buy rates back in UFC and takes the ‘fake’ factor out of the table when it comes to fans that aren’t too close to the WWE.
This might be a big boost for the company to build a new breed of fans who could thrive once they get to know the business more through the Network.